One thing that is very clear is the inherent behaviour and dependancy of Apple iOS products on iTunes.
This has led to myself wondering how many iPod & iPad users need Microsoft in there life / a dependancy (excluding the pure Apple eco-system users with a MAC) ?!?
Also the transfer of applications within the Apple eco-system that rely on iTunes to perform the transfer role.
Im my opinion this is not a very good strategy in this era where people want to move to thin clients, tablets and smart phones as personal and/or business tools.
L
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